30 Seo 2025
The winning teams from 2nd City I&T Grand Challenge are actively refining their solutions, aiming for successful implementation to benefit more people. Recently, they participated in a two-part Go-To-Market (GTM) strategy training. The first part covered product positioning to market launch for a solid GTM foundation and learning from shared case experiences. Second part involved 1-on-1 consultations to accelerate growth!
Training Highlights:
Product Strategy & Positioning: Define target audiences, pain points, and unique selling points—avoid founder biases through user validation to build clear positioning!
Business Models & Pricing: Compare different business models, explore pricing strategies, conduct cost analysis, and develop revenue projections to ensure sustainable development!
GTM Planning: Focus on Product-Market Fit (PMF), sharing lead generation, low-cost promotion tactics, and first-customer acquisition tips. GTM isn't a one-time launch, but ongoing iteration!
Post-Launch Measurement: Learn measurement and iteration frameworks, plus tools to track metrics, optimise conversion funnels, and turn failures into growth!
This training equipped the teams with practical knowledge, serving as a key step in driving commercialisation! Winning teams, keep striving!
Speaker:
Mr. Vincent So, Inspect Element Limited