Stage 1
Description of Solution
User pain points
Solutions benefits
Innovation and technologies applied
Presentation Deck
Stage 2
Target Users
User Profile / Persona
User Scenario & Their Goals
User Problem(s)
Pain Points / Unmet Needs
Size of the problem and importance to have it solved
Your I&T Solution
Your solution and key user benefits
Innovation and technologies applied in your solution
Existing solutions for the user problems and reasons your solution is better